Evolving with You: Our New Naming Convention at Wagstaff Watches

Dear Wagstaff family,

First and foremost, thank you. Your unwavering support, passion for fine timepieces, and genuine enthusiasm for what we create has been the driving force behind everything we do at Wagstaff Watches. It's because of customers like you that we're able to share some incredibly exciting news about our future.

Big Things Are Coming

We have something of a confession to make – we've been busy. Very busy. The coming years, particularly 2026 and beyond, will see the most significant expansion in Wagstaff's history, with an ambitious range of new timepieces that we simply cannot wait to share with you. But as our family of watches grows, we've realised we need to evolve how we organise and present our collections to serve you better.

A System That Makes Sense

As much as we've loved our British county naming tradition (and many of those beloved names will live on as nicknames), we're introducing a new primary naming convention that will make navigating our expanding range much clearer and more intuitive.

Here's how it works, and it all connects back to our founder's legacy:

AW – Original 'Albert' Designs
These honour our founder Albert Wagstaff's original designs and drawings – the timepieces that started it all.

SW – Sports Wagstaffs
Built for adventure, activity, and the active lifestyle – robust, reliable, and ready for anything.

DW – Dress Wagstaffs
Elegant, refined timepieces for life's special moments and professional settings.

MW – Military & Tactical Wagstaffs
Purpose-built for those who demand precision, durability, and functionality in challenging environments.

Each watch will carry numerical designations to distinguish specific models and variations, making it easier than ever to identify precisely what you're looking for.

The Best of Both Worlds

Here's what we want to be crystal clear about: the nicknames and characters that make each watch special aren't going anywhere completely. We know how much you love referring to your "Yorkshire" or your "Hampshire," and we wouldn't dream of taking that away. These county references will continue as secondary descriptors, preserving the personality and charm that make each timepiece unique.

Think of it as giving each watch both a formal name and a beloved nickname – just like people do.

Coming Soon: A Website That Works for You

This new naming system is just the beginning. Over the coming months, you'll see our website transform to match, with more precise navigation that lets you explore our collections effortlessly. Whether you're seeking a specific type of watch or simply browsing for inspiration, finding your perfect Wagstaff will be simpler than ever.

As our range expands dramatically over the next two years, these changes will ensure that discovering new favourites – and finding information about current ones – remains a pleasure rather than a puzzle.

Our Promise to You

Change can feel uncertain, but this evolution comes from a place of growth and ambition, driven by our commitment to serving you better. We're not just expanding our range; we're enhancing every aspect of your experience with Wagstaff Watches.

Your support has brought us to this exciting threshold, and we're honoured to have you with us as we step into this next chapter. The adventure is just beginning.

Thank you for being part of the Wagstaff story.

With gratitude and excitement,
The Wagstaff Watches Team

Do you have questions about the new naming convention? We'd love to hear from you. Contact us via the website or email directly, and we'll be happy to help you navigate any changes.